Surprisingly, describing what you want can be a very difficult task, especially when you don’t know exactly what that in the first place. It is important not to rush this process, and to know all of your needs and wants in both print and web projects. It’s a bit of an easier process once you break it down into a few portions instead of approaching it all at once.
Defining Your Needs
For starters, establish if you are you looking for an entirely new site, or if you are just to update an existing one. If you are updating an existing website, take into consideration all of the required changes, and ask the development team the amount of work required to make those changes. Make a list of any specific functionality your website will require, such as a client login, image gallery, product section, contact form, an online store, blog etc. It is also extremely important to research your target marketing and find out exactly what they want and expect to see on your site, and what information you should provide them with online. For print materials, determine what papers, finishes, sizes and shapes you want. If you are unsure of a term or the words to describe your needs, ask!
Do Your Research
Don’t forget to do your research, and consider if you have already seen what it is you want, or something similar before? Collect a few examples that most closely reflect exactly what it is you want. Consider both design and functionality when it comes to a website. Go over your competitor’s websites and branding material and compare any elements they have that are successful, and that your company could benefit from implementing.
Using Your Words
When using adjectives, provide as much detail as to what that adjective means to you as possible. Or better yet, don’t use adjectives. It’s not that adjectives are evil in any way, but that they mean different things from one person to the next. In example, when client X thinks about the word ‘fun’, they envision ‘movement’ and ‘action’. The designer working on their project, on the other hand, may think of ‘bright colours’ and ‘unique shapes’ when told that a design should be ‘fun’. Remember, the more detail you can provide the team, the more accurate the final result will be.
Ask for Help
If you are still feeling a bit lost, ask! They have a huge variety of resources that can help narrow down your search of what it is you are looking for, both visually and functionality wise. We can help you understand what elements are vital to your website, and how we can arrange them in a way that best suits your business needs.