Creating a newsletter can serve as a quick and easy way to get your companies’ information out to the public. However, failing to provide useful and simple content can result in your newsletter getting a one-way ticket to the junk box. Benefits to creating your newsletter include
reminding your clients about your business
keeping them well informed about your products and services
letting them know what’s new within the company
it helps you to build a unique relationship with the readers
The key to showcasing what you offer is to provide interesting, relevant and current information that doesn’t bore the reader. Here are a few important notes to keep in mind when creating content for your newsletter;
Tell users what they will get, and outline the benefits of signing up. If you want to provide unique offers and deals in the newsletter, make sure to keep them consistent and practical to the client. Offer information and tips that are exclusive to the newsletter. It is also important to inform readers of of how often they will receive the newsletters, for example, weekly or monthly.
Write a interesting and attractive subject line. A first glance at a newsletter the readers will notice three things; the title, the name of the author, and the date that it was posted. It’s important to catch the readers attention right off the bat so try for a juicy title and not just facts.
Keep it relevant to the reader. Write with a client focus not a company focus. This will ensure that your clients are looking forward to receiving the newsletter, and makes them more likely to recommending your newsletter to potential clients. Engage them, ask their opinion and allow them to comment. Provide client stories, everyone likes hearing about company solutions that are similar to their needs.
Writing for a newsletter can be a tad scary at first, but if done right it can grow your client base, and help your company build on it’s customer loyalty. Once you get the hang of writing about topics that have strong value to your industry, your newsletter is sure to bring in more clients for your business. When writing your newsletter content, the best thing you can do is ask yourself – Would I enjoy reading this?