The old website for Sanders Medical needed a rejuvenation in the same way the skin care treatment centre’s patients want to feel fresh and young again. The Sanders logo and web design needed a makeover: the colours were tired, the navigation was overwhelming, and the images were outdated. The website needed instead to illustrate the beauty and confidence patients seek. In addition, there was no way for Sanders to showcase their products or for its staff to update content and let patients know about new treatments. And, as it competes with a handful of other skin care treatment centres, Sanders needed better search engine results.
To achieve the best results, Sanders gave us a blank slate. We completely redesigned their brand, from the logo to the layout of their site design. Their sophisticated and sleek new logo and web design both catches the eye and instills confidence in potential patients about how Sanders can help them look and feel their best.
The site itself now offers an easy way for visitors to book online consultations as well as comfortably ask the doctors questions before booking appointments. Products are showcased, the Sanders doctors’ accreditations are displayed so visitors know they can trust the clinic, and potential patients can easily find the site and information about their popular treatments online.
The modern and attractive new design of the website attracts patients. The overall flow and the consistent look of the site keeps patients on the site longer. Staff can easily manage the site to update treatment specials and information. Best of all, the SEO and blog content has led to higher search engine placement and calls.