Writing Effective Case Studies


When offering a service, providing examples of your work can be crucial to setting yourself apart from your competition. The key is using your best examples and breaking up the content into glance-able sections.

Write your content into the following groups: Problem, Solution, and Success.

  • Problem – Outline why the client came to you in the first place. How common is the issue/issues, and how did the problem affect their business?

  • Solution – What did your company do to fix the problems, and what steps were taken to go beyond the clients’ expectations?

  • Success – How did your solutions benefit the company? Use this section to display any measurable results from the project (ie. Updating the client’s website increased online sales by 65%), showcase awards, etc.

Provide only the key information necessary to show users that you’re the obvious best choice for them. Use photos and testimonials to not only break up the content, but doing so communicates the reliability of your business.

Don’t try to use every project that you’ve ever completed as case studies. Use the best and most relatable examples of your business’s work to display both service quality problem solving skills. If there is a common issue that new clients are constantly coming to you for, use an example as a case study. The whole point of a case study is to allow potential clients to quickly confirm that your work is worth their time, and that they are getting the best value for their investment. If you can showcase that efficiently and without the user having to do much reading, you’re golden.